In the fight for talent, there seems to be one key factor organizations continually struggle with: their employer brand.
A 2015 CareerArc survey of more than 200 HR professionals and 1,300 workers found that while 75 percent of job seekers consider an employer brand before applying for a job, only 57 percent of organizations have an employer brand strategy. And what’s worse, 49 percent of employers feel they do not have the tools to effectively build their employer brand.
Part of the challenge is managing a brand across the multiple platforms job seekers turn to when researching employment opportunities. Between social media, job boards, company career sites and word of mouth, it’s a lot to handle — but it’s worth it.
At Grand Rounds, we’ve found a consistent, clear employer brand brings benefits to recruiting, employee retention, and the overall success of our organization.